A website isn't just a means to advertise services or products, it often acts as the first interaction potential customers have with a business. An intiutive and easy to navigate site will ensure site visitors can find the information they seek quickly, to guarantee overall satisfaction. A logical structure coupled with relevant high quality content helps to retain a professional brand perception.
Whilst the need to optimise website content has remained just as important, producing an 'online presence' that immediately conveys the correct brand messaging and retains the desired tone of content is essential to success.
If our clients want to update their website themselves (i.e. text, image and blog updates), Graffeg Lliw can make use of the Wordpress CMS (Content Management System) for template-based sites, but if clients simply don't have the free time to change the content we can handle the process ourselves through an agreed ongoing maintenance fee.
We often find that business owners start off with good intentions to keep their sites up to date and relevant themselves but this does fizzle out over time, which will prove to be detrimental. NOTE: search engines regularly check your content, if it isn't being updated on a regular basis they will view your site as less worthy for ranking highly in their search results, as the site appears to be less active in attracting visitors.
Effective promotion of a website on the Internet ensures the success of an online presence. It needs to include various digital channels and methods (e.g. high quality webpage and social media content, search engine optimisation reviews, targetted email campaigns to generate high volumes of website traffic through inbound links, to name but a few...). A modern website must act as a 'lead generation tool', aiding with the conversion of site visitors into quality customers via a 'sales funnel' approach.
Graffeg Lliw are happy to discuss and analyse your existing marketing methods to determine if a rethink is required, to identify any critical adjustments, or develop a marketing strategy from scratch. We offer 'competitor analysis' and consultancy services to identify the methods being used by your competitors, producing a report that will help to shape your long-term plans for online growth.
No two websites or client needs are ever the same, so they do not practically fit into set pricing brackets. As such, we always treat every website developed as a bespoke project which is reflected in the price that will be quoted, or if required we can work within set budget constraints. Even though we are happy to produce template-based Wordpress sites, we have the ability to create fully customised hand-coded websites that break away from conventional styles to deliver something unique. We initially hold a 'discovery meeting' to determine what our clients are looking for, even if they have seen an existing website that has caught their eye and inspired them to redevelop theirs. We are equally as keen to work with startup businesses who are dealing with their very first online presence.
